I agree with Keith on the technical shift, but
amanda makes a good point about the whales. One practical tip I’ve been using: if you are running traffic through the
WebWorld Banner Exchange, make sure you're leveraging their regional compliance data.
I’ve noticed WebWorld is handling VAT for European customers very cleanly lately, which implies their location data is top-notch. If I’m running SOL or XRP ads, I’m targeting regions where the retail interest is actually holding up, rather than the US ETF-heavy crowd. Also, don't forget the
0.1 credit referral bonus
—it's small, but in a bear market, every bit of liquidity helps.
Please consider using the direct image URL method for your banners to keep load times down while everyone else is lagging!